Chapter Resources

Get the Idea

  • Essentials in Visual Communication, Bo Bergström, Lawrence King, London, 2008.
    This clearly written and extensive book is a great introduction to some of the ideas in this chapter.
  • The Inspiration Room
    A website with a range of different creative and mainly mainstream ways of communicating. The pages organising adverts by brand, including Amnesty International and Greenpeace, are particularly helpful.
  • Ads of the World
    Archives a huge amount of campaign material created by advertising agencies and arranges them by country, media type and industry. It has a section for ‘public interest’ advertising; the material is mostly mainstream.
  • Social Design Notes
    Is John Emerson's excellent blog about the use of visual communication in activism and is packed with examples and analysis.
  • Osocio
    Collects the best examples of marketing for social causes. A great place to find inspiring and slick notforprofit campaigns.


Get the Picture

  • Winning the Story Wars, Jonah Sachs, Harvard Business Review Press, Boston, 2012.
    The founder of Free Range Studios lays out different approaches to storytelling.
    Most infographics on the internet end up here.


Get the Detail

  • Big Data Now, 2012 edition, O'Reilly Media.
    An introduction to the concepts and definitions of big data, its applications and possible evolution.