Get the Idea

• Essentials in Visual Communication, Bo Bergström, Lawrence King, London, 2008.
  This clearly written and extensive book is a great introduction to some of the ideas in this chapter.

• Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, Peleg Top & Jonathan Cleveland, Harper Collins, New York, 2010.
  24 case studies and many illustrations showing what does and doesn’t work in design for notforprofits.

• The Inspiration Room
  A website with a range of different creative and mainly mainstream ways of communicating. The pages organising adverts by brand, including Amnesty International and Greenpeace, are particularly helpful.

• Ads of the World
  Archives a huge amount of campaign material created by advertising agencies and arranges them by country, media type and industry. It has a section for ‘public interest’ advertising; the material is mostly mainstream.

• Social Design Notes
  Is John Emerson's excellent blog about the use of visual communication in activism and is packed with examples and analysis.

• Osocio
  Collects the best examples of marketing for social causes. A great place to find inspiring and slick notforprofit campaigns.

Get the Picture

• The Visual Display of Quantitative Information, Edward Tufte, Graphic Press, Cheshire, Connecticut, 2001.
  Tufte, the 'godfather' of information design, offers a strong and sensible approach to presenting information.

• Winning the Story Wars, Jonah Sachs, Harvard Business Review Press, Boston, 2012.
  The founder of Free Range Studios lays out different approaches to storytelling.

• A Handbook of Rhetorical Devices
  Provides more than 60 rhetorical devices to improve the effectiveness and clarity of your writing.

• The Data Flow series of books, Gestalten, Berlin, 2008-2010.
  Data visualisations, curated and explained and interviews with their creators.

• Information Aesthetics
  A thoughtful selection of interesting data visualisations.

• Visual.ly
  Most infographics on the internet end up here.

Get the Detail

• Jakob Nielson's "Use-it"/ Alertbox Blog
  Provides guidance and tips on usability.

• Designing Interfaces: Patterns for Effective Interaction Design, 2nd edition, Jennifer Tidwell, O'Reilly Media, 2010.
  Great examples and illustrations show patterns and best practices for user interaction.

• Big Data Now, 2012 edition, O'Reilly Media.
  An introduction to the concepts and definitions of big data, its applications and possible evolution.